Audience Perception Survey


The emergence of the coronavirus disease (COVID-19) has exacerbated fears worldwide with overwhelming reports on the pandemic available on social, electronic, and print media. This has resulted in individuals living in persistent anxiety, fear and stress, which might result in irrational decisions or behaviors. Disseminating information on risk and promoting doable protective actions has been documented as the focus of communication during the initial phase of a health emergency (Zarocostas, 2020). Unfortunately, the COVID-19 outbreak does not just present a pandemic, but an infodemic as well (Zarocostas, 2020), as there is a plethora of misinformation being shared across several platforms including social media.


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