The Federal Ministry of Health (FMoH) has identified four interventions that can be delivered to promote healthy hygiene and sanitation practices amongst at-risk populations in support of trachoma elimination and other NTD control programs. These four interventions (Imams of tomorrow, Qazami tales, Clean, Beautiful & Strong: Face & Hand hygiene and upgrade your life) are being implemented in the four states to promote healthy hygiene and sanitation practices amongst at-risk populations.

The Centre for Communication and Social Impact (CCSI) is working with the State/LGA NTD coordinators and the Sightsavers team, to support the delivery of the SBC interventions by strengthening the state, local government, and community-level capacity to promote and sustain healthy hygiene and sanitation behaviours in support of neglected tropical diseases (NTDs) elimination and control programs with an emphasis on face-washing and functional use of latrines in support of trachoma elimination.

The SBC approach focuses on the four behaviour change interventions identified by the FMoH in support of trachoma and other NTD control and elimination programs. The interventions are designed to be incorporated within existing health education and health promotion platforms focusing on cross-sector stakeholder (ministries of education, health, water resources, environment, and other WASH actors) collaboration in the implementation LGAs.

The four intervention State and 18 LGAs are Jigawa (Birniwa and Guri LGAs), Katsina (Jibiya and Mashi LGAs), Sokoto (Binji and Silame LGAs), and Yobe (Bade, Bursari, Geidam, Gujba, Jakusto, Tarmuwa, Machina, Nangere, Nguru, Karasuwa, Yunusari, and Yusufari LGAs).