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Audience Perception Survey
The emergence of the coronavirus disease (COVID-19) has exacerbated fears worldwide with overwhelming reports on the pandemic available on social, electronic, and print media. This has resulted in individuals living in persistent anxiety, fear and stress, which might result in irrational decisions or behaviors. Disseminating information on risk and promoting doable protective actions has been documented as the focus of communication during the initial phase of a health emergency (Zarocostas, 2020). Unfortunately, the COVID-19 outbreak does not just present a pandemic, but an infodemic as well (Zarocostas, 2020), as there is a plethora of misinformation being shared across several platforms including social media.
Use of Most Significant Change Technique
Under the Health Communication Capacity Collaborative (HC3) project for malaria, Centre for Communication and Social Impact (CCSI) implemented a robust Demand Generation (DG) strategy. Towards the end of the project, the scope was expanded to cover demand generation aimed at increasing referrals and promoting uptake of Family Planning (FP) / Child Birth Spacing (CBS) services.
Learning Brief – Community Demand Generation for Modern Child Birth Spacing Methods
Several factors have been documented to account for the low acceptance and uptake of family planning/child birth spacing (FP/CBS) methods in north-west Nigeria. This includes cultural and religious norms, low literacy level and social economic status. Interestingly, a relationship between geographical location and non-use of contraceptives has been established, with majority of non-users residing in Northern Nigeria.