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Social Media Officer (FCC Project)

The Social Media Officer will report to the Media and Programmes Officer, with a dotted-line technical reporting relationship to the FCC SBC Advisor, and will receive support from the Knowledge Management Department as required. About the Project The Family Planning/Childbirth Spacing Investment component of the Faith and Cultural Champions (FCC) Project advances voluntary childbirth spacing outcomes in Kaduna and Kano states by leveraging trusted faith leaders and cultural institutions. The initiative is designed to bridge the gap between social norms and health-seeking behaviors to create supportive environment for the uptake of modern childbirth spacing methods. Position Summary The Social Media Officer will lead the day-to-day management of the FCC project’s digital presence across the project’s social media platforms, including Facebook, Instagram, X (Twitter), YouTube, LinkedIn, and the website. The role will work closely with the creative team and programme teams to source, develop, package, and publish high-quality digital content that strengthens the visibility, credibility, and public understanding of the FCC project’s work impact. The social media platforms will not only serve for project visibility but also as a tool for project outreach. The officer will be responsible for content planning, scheduling, community engagement, and analytics reporting, ensuring that digital

Key Responsibilities

1) Social Media Management and Content Delivery

  • Manage FCC-related content across all assigned CCSI digital platforms, ensuring consistent, timely, and strategic posting.
  • Support digital communications and visibility for all FCC investments, including the Family Planning/Child Spacing component.
  • Support the development and implementation of a social media strategy for the FCC project in collaboration with CCSI leadership and relevant clients/partners.
  • Develop and maintain a monthly content calendar, aligned with programme priorities, campaign moments, and key milestones.
  • Draft, edit, and publish social media content including posts, captions, short blogs, stories, reels, and video scripts, tailored to each platform.
  • Ensure all content meets high standards of clarity, accuracy, simplicity, consistency, relevance, and brand alignment.

2) Content Harvesting and Field Documentation

  • Work with programme and state teams to identify story opportunities and gather content from the field, including:
    • photographs
    • short videos
    • interviews/quotes
    • community stories and testimonials
  • Support documentation of project activities such as workshops, international days, stakeholder engagements, and FCC learning sessions.
  • Curate raw field content into finished, platform-ready content suitable for publication and partner sharing.

3) Campaign Development and Digital Promotions

  • Design and implement coherent digital campaigns that promote FCC project priorities and strengthen engagement across target audiences.
  • Support the creation and management of digital promotions, including:
    • campaign rollouts
    • awareness days content
    • partner amplification plans
    • influencer-supported engagements
  • Collaborate with internal teams to ensure campaign messaging is context-sensitive, aligned with FCC approaches, and appropriate for Kaduna and Kano communities.

4) Community Engagement and Brand Visibility

  • Strengthen and expand audience reach by applying platform growth strategies to:
    • increase followers
    • improve engagement rates
    • enhance visibility and shareability
  • Respond to comments and messages professionally, escalating sensitive issues when necessary.
  • Maintain a strong understanding of audience segments and adapt content to reach key stakeholders including community members, partners, media, and policy actors.

5) Analytics, Reporting, and Learning

  • Track and document performance of all published content using platform analytics tools.
  • Produce quarterly social media reports that include:
    • growth metrics
    • top-performing content
    • engagement trends
    • audience insights
    • recommendations for improvement
  • Monitor emerging digital trends, best practices, and tools to continuously improve the FCC project’s digital engagement and visibility.

6) Collaboration, Liaison, and Influencer Management

  • Coordinate with internal teams and client digital teams to support aligned messaging and consistent dissemination.
  • Identify, engage, and manage social media influencers where appropriate to strengthen campaign reach and credibility.
  • Work effectively with programme staff, consultants, media professionals, and public-facing stakeholders to deliver project objectives.

Required Qualifications

  • Bachelor’s degree in Mass Communication, Journalism, or a related field.
  • Minimum of 5 years’ experience managing social media/digital media for an organisation or brand.
  • Excellent writing skills and strong proficiency in Hausa and English.
  • Strong organisational skills and attention to detail, with the ability to manage multiple priorities.
  • Candidate should have at least 3 years experience working in the development space.

Desirable Skills and Experience

  • Experience supporting communications in development or social impact programming.
  • Strong familiarity with Nigeria’s cultural context, including the ability to work across diverse regions.
  • Proven experience gathering content in the field (photos, videos, interviews, short stories).
  • Ability to convert raw content into polished outputs suitable for public audiences and partners.
  • Knowledge of photography and video editing using professional tools (added advantage).
  • Strong interpersonal skills and ability to work with diverse stakeholders, including media, officials, consultants, and community actors.
  • Familiarity with blogging and digital storytelling ecosystems relevant to social development.
  • Willingness to travel as required and work flexibly in a fast-paced environment.

Key Competencies (What success requires)

  • Strong editorial judgement and storytelling ability
  • Visual content sense (what makes a post effective)
  • Analytics-driven decision-making
  • Speed, accuracy, and consistency
  • Cultural sensitivity and professionalism
  • Team collaboration and proactive communication

Application Notes (Optional Add-On)

Candidates may be asked to submit:

  • A portfolio of social media work (links/screenshots)
  • A short content test (caption writing + content calendar sample)
  • A brief analytics interpretation exercise