Strategic purchasing for family planning (SP4FP) Project Strategic purchasing for family planning (SP4FP) Project This is a Bill and Melinda Gates Foundation (BMGF) funded strategic project for a sustainable purchasing mechanism of family planning products and services in Lagos state. It is designed to use the instrumentality of the state driven health insurance scheme as a vehicle to realize the overarching objective of improved uptake for FP products and services among residents of the state.It is being implemented by a consortium of partners with Health systems consult limited (HSCL) as the lead partner, and CCSI as the partner in charge of the Demand generation work stream. It is a five year project from March 2018 to March 2023, with CCSI joining in June 2019. Within this period the following have been delivered on the project before the onset of the pandemic and a repositioning has been done for the post pandemic era. Below are the list of deliverables within the first year of joining: Provided technical support for the development of an adaptive social behavioural change communication strategy for the Lagos state health scheme (LSHS) using the lens of the target enrollees Provided technical support in the Branding perception and framing for LSHS Provided technical support to counter an unfavorable press in the print media, projecting the brand based on actual impact among the vulnerable population of Makoko Provided technical support for the development of a Brand guideline for the LSHS Supported with the production of the LSHS jingles in three languages of English. Yoruba and Pidgin Supported with a three-month media plan for the airing of the jingles on three target specific radio stations and programmes. Reached an estimated radio audience of over three and half million audience with the LSHS messages through the jingles Post Covid-19: Provided technical support for consolidating the SBCC strategy with the new thinking owing to the change in leadership of LASHMA.