News – The Media aggregates and communicates valuable information from the government and the private sector to a diverse target audience. But one of the most significant products of the Media is News.
Some people believe that every piece of information collated from the North + East + West + South is what the media calls NEWS. Yet, scholars describe it as newly received or noteworthy information that has been processed and disseminated through mass media. This is primarily the duty of the press; to aggregate, process, and disseminate information (News).
It is, therefore, no surprise that there is a day dedicated to commemorating the efforts of the press and drawing public attention to the role of its practitioners in providing trustworthy information that serves the public good. This is why News is best trusted when it is served by the press.
This day has been set aside as a global campaign that has witnessed an increasing number of media offices across the globe participate to amplify the power and impact of fact-based information. This is evidenced in the drive to curb fake stories, which is on the rise due to unethical practices by individuals who do not have communication training and the requisite knowledge.
“As the world commemorates World News Day on September 28, CCSI is grateful to every press outfit which has partnered and supported us in the past…”
This increase in fake information is detrimental to the reputations of individuals as well as organizations. At the Centre for Communication and Social Impact (CCSI), this informed the strategic disposition to monitor and analyze, and track mentions related to the different interventions we support in the press. This is a valuable service that we offer both corporate and individual high-level clients.
As a leading Social Behaviour Change (SBC), CCSI has a dedicated desk for daily and weekly monitoring of media content as well as content analysis according to the thematic interests of clients, and for internal decision-making.
In essence, media monitoring has proven to be a vital process in crisis communications and risk management. The result has helped to track mentions of our clients and their brands in the press with necessary recommendations from the CCSI team, especially where SBC is required.
As the world commemorates World News Day on September 28, CCSI is grateful to every press outfit which has partnered and supported us in the past, including but not limited to:
Nigerian Television Authority (NTA), The Punch, The Nation, ThisDay, Premium Times, The Cable, The Sun, Daily Trust, Business Day, Vanguard, The Guardian, Nigerian Tribune, Leadership, NAN, Channels Television, ARISE TV, Television Continental (TVC), African Independent Television (AIT), Plus TV, NewsCentral, Trust TV, LegitNG, InfactNG, National Wire, NewsSpecng, TheStarNG, Sundiata Post, Quest Times, TheNewsGuru, Bond FM, Traffic Radio (Lagos), Wazobia & Nigeria Info (Lagos, Abuja, Kano), Kiss FM (Abuja), Invicta FM, Liberty TV and Radio (Kaduna), Dream FM (Enugu), Inspiration FM, Planet Radio (Akwa Ibom), PeaceFM (Borno) , Radio Nigeria, and the list goes on.
Our special thanks to all the journalists we have worked with including but not limited to:
Austin Agbonsuremi, Olukorede Yishau, Mayowa Tijani, Olufemi Ajasa, Vivian Chime, Chinedu Asadu, Victor Emeruwa, Robert Egbe, Vincent Ikuomola, Sunday Oguntola, Oyebola Owolabi, Nkechi Onyedika-Ugoeze, Adeyemi Adepetun, Friday Olokor, Eniola Akinkuotu, Lara Adejoro, Hanafi Afeez, Abdulkareem Mojeed, Taiwo Hassan, Nike Adebowale-Tambe, Ebuka Onyeji, Chiemele Eze, Kingsley Adeboye, Amarachi Okey, Solomon Adeniyi, Olatunji Obasa, Ejifoma Rebecca Onajite, Victorson Agbenson, Fred Itua, Abiodun Alade, Temitayo Aiyetoto-Oladehinde, Jimoh Babtunde, Funke Ishola, Anne Nwaghodoh, Mary Chinda, Amaka Udeh, Jerry Wright, Bukola Amusan, Balogun Kemi, Amadin Joseph Uyi, Bernard Akede, Dayo Emmanuel, Ayodele Ojo, Kimberly Nwachukwu, Kolawole Omoniyi, Max Amuchie, Bode Gbadebo, Moses Emorinken, Aderonke Bello, Blessing Oladunjoye, Mojeed Alabi, Yecenu Sasetu and many others.
We encourage journalists and communications stakeholders like CCSI to promote fact-based information.
Do you want to learn more about CCSI’s media monitoring strategy as a way to nip fake stories in the bud, send us an email: email@example.com
The Centre for Communication and Social Impact (CCSI) is a leading Social and Behaviour Change (SBC) organization with expertise in utilizing evidence from research to implement effective strategies that address barriers preventing designated audiences from adopting recommended behaviors.
Birthed by the Johns Hopkins Center for Communication Programs (JHCCP), Baltimore, USA, and registered in 2001 as a Non-Governmental Organization with the Corporate Affairs Commission of Nigeria, CCSI continues to work towards being the center of excellence in strategic communications in Africa.
Driven by values of integrity, passion, care, innovation, and excellence, CCSI focuses on the central role of strategic communication to impact behaviors, build brands, and provide technical leadership in health and social development.